Lifestyle and passion are the demographics of the future. Target motivated buyers according to lifestyle, immediate goals and purchase-driving passions.
No more guessing demographics based on ratings. Why bothering about old-school demographics like gender, ethnicity, age or education level when you can target anyone who is passionate about your products?
If you sell watersports gear: does gender, ethnicity or age really matter? Wouldn’t you like to market your products to everyone who is passionate about watersports and goes wake-boarding at every possible opportunity? We have your ideal customer. Millions of them. ConnectedTV Advertising allows you to target customers passionate about your products while they are right in their research and purchase-making decision.